Hoffmann has been loved for 30 years since its start as a socks brand in 1994, but the brand will be discontinued in the spring/summer season of 2024, and from the fall/winter season of 2024, it will be rolled out as a new series called "yahae."
yahae started in 2021 as a core brand that embodies Yamaya's passion for manufacturing. Since Hoffmann's fundamentals of manufacturing are the same, we have decided to integrate it with yahae and develop it as a series designed within yahae.
We will apply Hoffmann's manufacturing techniques, which we have cultivated over the past 30 years, to yahae. We appreciate your continued patronage.
*Additional orders after April 2024 will end as soon as stock runs out.
